Just one-third of Canadians say they have a good or full understanding of the services provided by Mortgage Brokers. The importance of awareness is clear: Broker market share is roughly twice as high among those who have a good or full understanding of Broker services when compared with those who have a lesser understanding.
The findings demonstrate that Mortgage Brokers could benefit from better explaining their services to home buyers in their local communities. Satisfied clients can also help their friends and families to save on mortgage renewals and renegotiation’s, by passing on their knowledge to alleviate any uncertainty about the Broker process.
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Original Article from REICO